Nicho, exclusive international niche fragrance and beauty brands in Uruguay and Paraguay
Who we are
At Nicho, we connect exceptional international fragrance and beauty brands with the markets of Uruguay and Paraguay. We specialize in representing distinctive luxury brands, bringing together exclusivity, expertise and a passion for excellence.


Our mission
Our mission is to build lasting partnerships based on trust, commitment and excellence. We strive to create value for the brands we represent and our commercial partners through personalized service, market expertise and a shared vision for long-term growth.
Our markets
With a strong understanding of the Uruguayan and Paraguayan markets, we develop opportunities for luxury fragrance and beauty brands across selected retail and distribution channels, including the strategic border retail segment.












